Our Story

Our story is one of experimentation, wanting to create a world of retail that is interesting and curated. 

We believe in creating a space with objects that bring joy. We are starting small -  beginning with a small selection of labels and products that we personally use and love.

That's not to say we don't dream - we would love to be introducing some of the best beloved brands to create a dent in the whole of (noisy) online retail, and giving back in ways that would be meaningful to society and doing our part of reducing carbon footprint.

For now, here's to the fools who dream!